The year 2020 was a challenging but at the same time very satisfying year for Reflexa. In the midst of the Covid-19 crisis, it was necessary to adapt to constantly changing conditions. To protect the health of its employees, hygiene concepts were established at the company’s business locations and are constantly being further developed. In many areas, a functioning and innovative working model has been established through the possibility of mobile working. The company was able to make an important contribution by using 3D printers to produce face visors, which were distributed to social institutions and clinical facilities in the Günzburg district. Important trade fairs such as the Fensterbau Frontale in Nuremberg had to be cancelled in 2020. For Reflexa, however, this was reason enough to further expand its digital sales channels. Among other things, a new B2B online shop was set up for the specialist trade and established itself as a popular ordering medium in the customer base within just a few months. With the newly developed product designer app, Reflexa is adding a clear exclamation mark after the word digitalisation. Augmented reality technology allows several sun shading products to be visualised on the house at the same time via smartphone or tablet - which is unique in the industry. Reflexa also celebrated the opening of a showroom at its subsidiary plant in Oederan. It was designed as a platform allowing the specialist trade to experience the entire Reflexa product world up close. Reflexa was named “Germany’s Innovation Leader 2020” for its convincing innovative strength. In 2020, Reflexa closed with a 10% increase in turnover. The company achieved growth across all product areas. It is particularly proud of a turnover increase of almost 30 % within the insect screen division. Managing Director Miriam Albrecht emphasises that the company is extremely grateful and proud of the trust placed in it by retailers and end customers. In 2021, the company can look back on a 60-year tradition, which began in 1961 with the production of Venetian blinds in the Bavarian-Swabian town of Rettenbach. It is therefore not surprising that the company continues to invest in the site and is adding a total of 6200 m2 of production space for the blind, asymmetry and shipping/logistics divisions. Construction is scheduled to start in spring 2021. “We are really looking forward to the upcoming anniversary year,” says Albrecht. “With the extension, we plan to meet the increasing demand for high-quality sun protection products.”
