“For us, customer proximity and personal exchange are two very important building blocks for success that enable us to specifically orient the development of new products and services to the requirements of our customers,” says Marketing Manager Markus Haltmayer. “Accordingly, it was also immediately clear to us that we would participate in this innovative format, the R+T digital.”
Bella Lamella available from April
Reflexa will inform the trade about the new products for 2021 in virtual form. Among other things, they will present a new sliding system in the insect screen area, which from now on ensures quick and easy operation with a recessed grip built into the frame all around. The new handle profile also eliminates the previously necessary crossbar and thus creates sufficient stability with a full view of the outside.
The focus of the new products presentation is the Bella Lamella, the new terrace canopy from Reflexa with slats that open up to 110 degrees. The outdoor living trend is becoming increasingly popular. The Bella Lamella slatted roof is made of high-quality aluminium and has a roof with slats that can be adjusted to the desired incidence of light for an optimal atmosphere. Customers should be excited about the 100% waterproof properties and, with a permissible snow load of 112 kg/m2, an absolutely solid and all-weather terrace solution. The slatted roof will be available from April 2021.
Digital helper
With the package height calculator (available at www.reflexa.de/pakethoehenrechner) for external Venetian blinds, Reflexa is expanding its digital service range and will in future be providing the specialist trade with an ideal dimensional assistant. The focus is also on the B2B online shop and the Reflexa ARdesign app developed in-house, which have been able to establish themselves excellently in the specialist trade and are constantly being further developed by the company. This year, a digital version of the product catalogue will be available to the trade. The Reflexa online flip catalogue can be used on the PC, smartphone and tablet and thus from anywhere. It offers additional interactive content, videos and images, and helps the trade to quickly and easily decide on the right Reflexa product.
Nominated for the R+T Innovation Award 2021
In its anniversary year, Reflexa qualified for the final selection for this year’s R+T Innovation Award with two innovations. With a new click-in spacer, the side guide rails can be fitted and adjusted without tools and thus in next to no time. The new assembly system appeals to customers with quick and safe mounting on every construction site.
With the newly developed RaffSun system, window surfaces are transformed into a solar array for energy generation. The innovative concept combines sun protection via external Venetian blinds and sustainability in one product. On 22.02.2021, the winners will be selected from a total of around 100 entries by the expert jury and presented digitally at the subsequent “Innovation Day” at the R+T.
Register free of charge with the code “RTREFLEXH0121”
With the invitation code, you can visit Reflexa digitally at the R+T and be guided through the innovations for 2021 by a team of experts. The fair team is personally available daily from 9 a.m. to 6 p.m. From 3 p.m., the entire field service team will then also be available. At www.reflexa.de/rtdigital interested visitors can register free of charge for the R+T digital with the code “RTREFLEXH0121”. A visit to the virtual booth is definitely worthwhile. With a little luck, you could win one of three Apple iPads in the Reflexa competition.
Photo: Reflexa