In the 4th quarter of 2020, Warema acquired a 33 % stake in the Smart Home provider homee with its wholly owned subsidiary Novaco Invest. With this, the sun shading manufacturer wants to strengthen the further development of the homee system for solutions relating to smart control systems.
For Warema, digitalisation has been a major topic for its own sun protection systems for some time. “We have already been involved in this for years and bring extensive experience in the development, production and sales of smart solutions in the areas of indoor climate and sunlight management to homee GmbH,” explains Steffen Konrad, Digital Business Manager at Warema. “Our product knowledge represents a win-win situation for both sides with homee’s digital expertise,” adds Konrad.
The cooperation itself is not completely new territory for both sides. In the Sun & Living Spaces division, for example, the Marktheidenfeld company is already relying on homee technology with the development of its own red cube with a WMS radio system. The participation is intended to capture market share and further strategically expand in the growing business of Smart Homes.
To actively drive this win-win situation forward, homee also relies on the strength of other partners. For example, the Stuttgart-based company Codeatelier, with its expertise in the field of IoT (Internet of Things), is on board, as is the Austrian energy service provider Energie Steiermark, based in Graz.
The objective for this cooperation is clear to those involved: “With this concentrated experience, we are creating strong synergy effects in the areas of Smart Home and energy – especially through our new business unit. stromee. This gives us the optimal prerequisites to become one of the leading providers of Smart Home systems in Europe,” explains Mario Weißensteiner, Managing Director of homee GmbH.
Stefan Ruf, Product Line Manager Wireless at Warema, will present the synergy effects of homee and Warema’s products in his talk at the Smart Home Forum, in order to demonstrate the optimum use of sun protection in conjunction with energy efficiency as well as thermal and visual comfort, for example the Venetian blind solution nominated for the Innovation Award. The possible integration of third-party suppliers, e.g. from the garage door sector, will also play a role.
The online viewers will thus experience another interesting presentation on the topic of digitalisation, which will also address the connections between the different worlds in the Smart Home. It is bound to be a topic for the two discussion rounds at the Smart Home Forum at the R+T digital.